Bruce Benevolent is a self-made man. When he arrived in Riverview as a young adult he had one dream: to become a successful and victorious business man who would run his own million-dollar company! He never minded pouring the boss’s coffee and processing reports because he knew these experiences would fuel his destiny. It did not take Bruce very long to to become CEO and reach the top of his career, earning him a vast fortune!
Though Bruce had a trusted name as a business man, his reputation with the ladies was quite scandalous. Flirtatious and a hopeless romantic, Bruce spent his early years going from Sim to Sim, earning him a negative reputation. Bruce’s best friend Henry McGlum, warned him that too much philandering might cost Bruce his reputation.
Eventually, Bruce found love with Lucy Luminous, a single mother who was looking for true love. Lucy used her charm and good looks to win Bruce’s heart. The two became parents to daughers Bella, Brooklyn, Bridget and son, Blaise over the years.
However, it has not been easy for Bruce to lose his reputation as a flirt. Giving mixed signals to Meadow Carpenter-Rhodes resulted in her stalking his family and nearly costing Bruce his marriage. When Meadow falsely accused Bruce of fathering her child, Lucy threatened to walk away forever. To make matters worse, Bruce’s involvement as a producer on the Sims Bachelor/Bachelorette put an even greater strain on his relationship with his family.
When Bruce finally cut Meadow off completely and walked away from his commitment to his show, his family began the process of healing. Bruce realized family came first and vowed to make them the center of his life.
However, tragedy struck when a meteor shower wiped out the world of Riverview, separating Bruce and Lucy from their beloved family. Their story continues in Planet Sul Sul.